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Advertising Your Therapy Practice on the Internet
I recently spoke to David O’Regan, of David O’Regan, Counselling & Psychotherapy, Newbridge, Co Kildare about his experience of Pay Per Click advertising with Google. You know the ones, they come up in little boxes on the right hand side of your screen when you enter a search term in Google. What Is Pay Per…
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Six Pillars of a Successful Therapy Practice
So you have a therapy or counselling practice, and you’d like it to be more successful? Or you’re thinking of starting a practice and not really sure where to start? Since most people who set out to do something do so with an attitude of wanting it to go well, I am assuming that you…
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How Can I Promote my Practice in an Ethical Way?
Many therapists find it hard to put themselves out there. Having been on the receiving end of sleezy, pushy marketing or sales in the past, they are fearful of visiting that experience on others. Mindful that people looking for therapy or counselling may well be feeling vulnerable already, they are reluctant to take advantage. Conscious…
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Lots of Things to do with Business Cards
So you’ve got your business cards printed up, now what? Sometimes we can put lots of energy into getting them printed, but have no idea what to do next. Here are some ideas for you… Consider getting your business card printed onto a magnet that can be attached to a filing cabinet or other metal…
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Seven Ways to Get Past Procrastination
Some people don’t believe there’s any such thing as procrastination. Some believe it has a life of its own waiting to ambush everything you ever wanted to do. Whatever your beliefs, there are days when you know there are things that could help you to build your practice, or help it to run more smoothly,…
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Ten Ways to Help Keep The Stress At Bay
Most occupations have their stress points, and therapy and counselling are no exception. Sitting with clients while they talk about their lives, particularly if you find yourself tired and drained at the end of the day, can take its toll. The financial climate at present is causing huge stress for many people. Many people find…
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Blind Spots
In his book You2, Price Pritchett tells the story of a fly who kills itself, trying to fly out a closed window, banging its body against the glass till it falls exhausted to the sill, while ten feet behind it, the door is wide open. The story feels eerily familiar. I can often see where…
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Fees and Mind Set
Another limiting factor to earning enough as a therapist is our mind set about charging an economic fee. The factors that affect what a therapist is willing to charge will include: What I believe is ethical or moral to charge people who may be in pain, What I believe clients are willing or able to…
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Earning Enough as a Therapist – Limiting Factors
Recently, I wrote about the numbers you needed to work on in order to replace your day job with a life as a self-employed therapist. As I said then, in looking at trading a full-time employment position for a full or part time self-employed position, the questions are far more complex than working out the…
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How Do I Earn Enough as a Therapist so I Can Give up the Day Job?
Good Question. And on the face of it, this is an easy one to answer: Have sufficient clients paying you a sufficient rate to give you what you want to earn. So if you want to replace a €30,000 a year job, and if your expenses amount to €5,000 per year, you will need to…