This Business of Therapy

Author: judefay

  • Moving to the “Just Enough” Stage in your Practice

    When I left my job in the accountancy profession to finish my training as a therapist, I was surprised by how difficult I found the transition to being self-employed. I had been self-employed before, so I thought it would be easy to do it again, this time as a therapist. What took me most by…

  • Using EFT (Tapping) to Support Your Therapy Practice

    Have you heard of EFT (Emotional Freedom Technique) or tapping to support your therapy practice? I have been a fan for about ten years now, and use it every day to support me in my practice. I liked it so much that I trained to become a practitioner, and received my AAMET Level 2 Certificate…

  • The 3 Stages of a Therapy Practice

    In any business whether it’s a global manufacturer, a corner sweet shop, or a professional practice, the business passes through a number of distinct phases. These are not dissimilar to the growth of a seed to a mature tree, or a person from a baby, to a child and adolescent, into an adult. These stages…

  • 5 Common Mistakes Therapists Make in Marketing Their Practices

    So you want to promote your practice but aren’t sure how to go about it? Or you’ve taken some action but it hasn’t given you the results you’d like? In this article I will show you some of the common mistakes that therapists make, and how you can avoid them. The first and most common…

  • 13 Ways to Market Your Therapy Practice Without a Website

    You’d like more clients, but technology isn’t your thing and you don’t want to go down the route of getting your own website. No problem. There are many ways to put yourself out there. Maybe you can find a couple that will work for you from the ideas below: Business Cards Whether it’s handing them…

  • A Business Mind Set

    In his classic series of E-Myth books, Michael Gerber speaks of the entrepreneur mind set, and in particular the distinction that he sees between those who succeed in business and those who don’t. The E-Myth of the title, is the entrepreneur myth, that anyone who starts a business is an entrepreneur. He then goes on…

  • The Support Inside

    Often the challenge for therapists around what needs to be done to create the practice they want is not a lack of information. It’s not that people don’t know what to do. In truth, if you want to find out how to do pretty much anything, Google will give you the answer. In this high…

  • Does the Word Networking Fill you with Terror?

    Go on, how do you really feel about networking? For me, I can’t imagine anything worse than a room full of people I don’t know. I even find it hard to be part of a room full of people I do know, let alone strike up a conversation with strangers. Does this sound familiar? So,…

  • Investing in Your Therapy Practice

    It can take 3 years or more to get any new practice off the ground, and even then, some struggle for ever to earn sufficient income to support themselves. Often the response to that is to “tighten the belt” or trim expenses to the minimum in order to make ends meet. However, there is another…

  • New Year Slump? Time to Get Your Affairs in Order!

    Many practitioners find their work slow at the beginning of the year. Clients are feeling the pinch from spending too much at Christmas and are full of good intentions to implement resolutions that will change their lives for good, such as losing weight or taking a degree course, but not necessarily going to therapy. If…