This Business of Therapy

Month: November 2014

  • It’s Not as Solid as it Looks

    A friend shared his good news with me. Many years after starting his training, he finally achieved accreditation as a psychotherapist. I was delighted for him, as it hadn’t been the easiest or most direct journey for him. As we talked about it, he said to me, “It taught me that things are not as…

  • What is Your Message? Creating Promotional Material

    So you’re creating a piece of promotional material for your therapy practice, or getting someone to create it for you. Maybe it’s a flyer or a brochure, maybe it’s a website. Maybe it’s a presentation you’ll be giving. Where do you start? One of the differences between promotional material that works, and that doesn’t work,…