12 Ways to Put Yourself Out There


Looking for ideas to promote your practice? Here are twelve ways you could do it. Pick some that appeal to you, and are most likely to attract the clients you’d like. Think about placement too. Where are you most likely to find your ideal clients? Will the medium you’ve chosen be seen by them? Ask yourself, “If I were looking for someone with my skills to provide the service I offer, where would I look?”

  • Business cards: Universal means of passing out your contact details, low cost, have them to hand at all times, and give them away generously, you never know where they might end up!
  • Brochures: Useful for passing to referrers, or leaving in places where clients might see them, eg reception areas, doctors’ surgeries.
  • Flyers: Most commonly used for dropping in doors. Can double as brochures.
  • Posters: Useful for areas where there is a passive display, eg notice boards in doctors’ surgeries and reception areas, health centres, libraries, and community centres.
  • Advertisements: Can be costly, so choose the medium wisely. Go for something that is directly open signtargeted to your ideal clients, otherwise you’ll spend a lot of money talking to people who aren’t interested.  Ideally get some professional input on the wording, as this can be crucial to the response rate.
  • Directories: There are lots of directories both professional and local where you can spread the word. Examples include: Golden Pages, Holisto.com and the directories produced by IACP and IAHIP. Many are free.
  • Sponsorship of local activities: This is often a low cost way of getting static advertising direct to the clients you’d like to attract.
  • Articles in local or professional newspapers or magazines: Many publications are delighted to receive unsolicited articles. If writing is your thing, check out their policies and offer to write something.
  • Speaking engagements, presentations or workshops: Another option for putting yourselfBusiness conference directly in front of the people you’d like to have as clients, is to speak to them, either by offering to come to an existing meeting, if there is one, or creating one by giving a free talk or workshop on a topic you know something about.
  • Your own website: For many people the internet is their first port of call when looking to find information or source a solution to a problem. Having your own website gives you a presence online for them to find.
  • Your own blog: Again, if writing is your thing, and you are comfortable writing about topics relating to the work, a blog is a good way to make yourself a bit more visible.
  • Social media: Not the easiest channel for a therapist to use, because it demands strong boundary management, however, social media is being used by some to good effect.

If you’d like to explore how you could more effectively promote your practice, I’d love to help. Please contact me to make an appointment or to avail of your free 20 minute consultation.